Your business. Your website.
A customer looking for a roofer wants quick answers: what work you carry out, where you operate, examples of completed jobs and how to request a quote. Your website should make those answers immediate.
Roofer
What roofing work do you provide?
Do you work in my area?
Can I see completed projects?
How can I request a quote?
A structure already thought through
Your price
This recommendation assumes a standard project within the package limits. More complex requirements can be quoted separately.